Aaron Beiler, Founder and President of Equipter, owned and operated a successful family-run roofing replacement business for 15 years. He and his sons worked hard, but like an entrepreneur in any industry, Aaron began to think, “Why don’t we work smarter rather than harder?” The family knew that efficient debris removal would make a significant difference in how quickly and effectively roofing jobs could be finished. Since no equipment existed to manage debris to the level they envisioned, the Beilers sketched their own ideas for a tool that would perform to their expectations. The Equipter RB4000 lift, previously known as the Roofer’s Buggy, was born.

I wanted to create some unique and professional-looking booklets for tradeshows. These booklets highlight the advantages of using the RB4000, by showing spreads of images with and without an RB4000. We wanted the booklets to be high quality, giving potential customers the feeling they were leaving with something special over just a standard pamphlet.