Aaron Beiler, Founder and President of Equipter, owned and operated a successful family-run roofing replacement business for 15 years. He and his sons worked hard, but like an entrepreneur in any industry, Aaron began to think, “Why don’t we work smarter rather than harder?” The family knew that efficient debris removal would make a significant difference in how quickly and effectively roofing jobs could be finished. Since no equipment existed to manage debris to the level they envisioned, the Beilers sketched their own ideas for a tool that would perform to their expectations. The Equipter RB4000 lift, previously known as the Roofer’s Buggy, was born.
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When designing the website for Equipter, the main goal was to visually show what their equipment can do as much as possible. Down the road, we introduced the idea of having a "Build and Buy" section where customers can reserve their Equipter's and accessories directly from the website.